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Brix Book - Pasteurized Juice |
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Page 28 of 35
FRESH VERSUS PASTEURIZED FRUIT JUICES
TV commercials and other advertising try to create a fresh=high quality mystique. Sorry, but poor quality juice is poor quality juice. Fresh HIGH QUALITY juice is HIGH QUALITY JUICE. A glib actor can spout for hours and not change that.
While processing can damage vitamins, it ordinarily neither removes nor adds minerals. Of course, many processed juices have sugar added in an attempt to enhance taste. The added sugar prevents accurate brix quality testing even as it degrades the taste. Read the labels.
People often report that pasteurized HIGH QUALITY juice is only slightly less tasty than fresh juice. They insist it tastes far superior to fresh poor, or average, quality juice. |
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